In partnership with Exygy, Groupshot consulted for the World Food Program in 2012 on a proposed pilot in East Africa on cash and voucher transfer design. The WFP was experimenting with distribution of cash and/or vouchers through local shops to enable people to use them to collect food.

The idea was to build a simple website to be rolled out to local shops and WFP offices. The user interface would expedite the registration and digitization of people into the program.

Groupshot advised on design issues unique to communities in East Africa and linking a major UN agency's program with small service providers and informal businesses. Adam used past field research on shops in Kenya to add more context for the Exygy team based in the US.